SET Course – SANYA, CHINA (Nov. 26 – 29, 2019)


Fee for Non-Member: $1660 USD
COE Members: $1300 USD

Flight and Hotel stays not included. Lunch to be provided during each day.

WHEN: November 26th – 29th, 2019


TEL: +86 89888951668
MOBILE: +86 13907638255
E-MAIL: [email protected]


Member discount available! Join us or log in here
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The Alliance for Coffee Excellence will be hosting a SET course in Sanya China. The course will be held at the training lab of Fei Café and will be instructed by Danny Pang. 

Danny’s passion with coffee began with Business Development for Sara Lee/Douwe Egberts Coffee in Asia. He now owns his own cafe brand, Espressoul, with 8 stores. He is also the first SCAE Authorised Trainer and Certifier of Barista skills in 2009. To date, he is a an Authorised Trainer and certifier for the Specialty Coffee Association in the modules of Sensory, Roasting, Brewing, and Barista Skills, and a consultant trainer for Alliance of Coffee Excellence for their Sensory Education Training. He is also awarded Master Coffeeologist from the Coffee Consulate of Germany in April 2018 and is an approved trainer for Coffee Consulate program.

Danny consults and trains clients in China including GoodWood Cafe Chain based in Chengdu, and Aix Cafe in Shenzhen for the last 3 years and 2 years respectively. He consults and train trainers for JCO Coffee and Donuts group that operates more than 500 stores in Asia (namely Indonesia, Hong Kong, Malaysia, Singapore and The Philippines in 2016-18). He consults for The Coffee Academics, a Specialty Coffee Boutique Chain based in Hong Kong with stores in Singapore and China. He clearly sees that people are the greatest assets in a company and developing their skills and knowledge in coffee is only one facet. He trains people to extend the respect and professionalism they have coffee across to other aspects of their lives and their work.

Over the four-day course you will participate in:

  • In-depth lectures and discussions on COE, what is specialty coffee and what makes COE coffee unique.
  • Various sensory exercises designed to help you grow in how you perceive and understand aroma and taste. These exercises will be the start of learning to calibrate with the group.
  • Tastings designed to demonstrate the importance of correct cupping procedure and the effects of different variables on cup profile.
  • Tasting common defects in coffee.
  • Learning about the COE method for scoring coffee.
  • Calibrating with a diverse group of cuppers over multiple cupping sessions.
  • Introduction and discussion around COE’s unique way of evaluating cuppers skill and confidants.
  • A test designed after the program COE uses to select National Jury members.

Classes will begin at 9:00 and finish at 4:30 pm with an hour break for lunches, which will be provided. Be prepared to experience Cup of Excellence (COE). You’ll cup many different coffees, processes and cultivars, practice logistics and cupping protocol of a COE cupping and take an exam just like National Jury sensory professionals. This will show you how you are calibrated with the rest of the jury as well as your sensory confidence with samples that are representative score.

The first two days we focus on COE cupping, the protocol of identifying qualities, identifying common flavor attributes, scoring and a common language. We then will advance to expose all participants to technical approach on our quality variables, different varietals and some common defects. Sessions include lab, lecture and active discussions. We will also provide coffees from other countries for you to taste and learn; processed naturals and honeys/pulped naturals & varieties, etc.

The third day will be filled with multiple cupping and calibration sessions. The fourth day of the class will be the “test” with three cuppings back to back.

We’ll be actively standing during cupping and seated for discussions so please wear comfortable clothing and shoes. Absolutely no use of perfume or cologne allowed. Lunches to be provided.

Please bring with you a notebook and if you like, samples of your roasted beans. You’ll have the opportunity to see other coffees from other attendees.

At the beginning of the class you will receive a COE cupping spoon and an apron along with other fun things. Upon completion of the class you will receive a certificate of completion signed by your instructor.  Within three weeks’ time you will receive an email containing the results of your testing. The information you receive will be in the same format as those who undergo national jury testing.

This experience is intended to share with you the Cup of Excellence program, improve your cupping and sensory evaluation skills and to share with others in a jury setting. This is the best way to learn and calibrate your sensory skills. Thank you for joining us!


All SET courses require a minimum of 8 students to register in order for the class to run. Once you have registered for the course, we will send you updates on the status of the class and how registration is proceeding.

SET Courses are eligible for a 100% refund up to 31 day before the start of class. Between 30 and 16 days before the start of class the courses are eligible for a 50% refund. From 15 days prior to the start of the course it is nonrefundable, unless the course is cancelled by ACE. Refunds Requested over 90 days after the initial date of purchased will only be issued in the form of credit for future purchases on the ACE website.

If students are late or do not show up for class ACE cannot ensure their cupping data will be included in group discussions, calibrations, or post class reports.

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