Our Team

The Cup of Excellence program and trademark are owned and managed by the Alliance for Coffee Excellence, Inc. (ACE), a US-based non-profit organization. ACE works in partnership with the host country coffee organizations to execute the Cup of Excellence competitions and ensuing online auctions.

ACE is overseen by a Board of Directors. A small team of staff manages every aspect of the COE program to ensure success.

  • Darrin Daniel, USA
    Darrin Daniel, USA Executive Director

    Darrin Daniel began his career in specialty coffee in the ’80s working as a barista and later as a roaster’s assistant for the Eugene, Oregon roaster/retailer Coffee Corner, Ltd. He has worked for coffee companies in Seattle, Portland and Denver. His early work with illycaffè began his interest and growth into coffee education and training. Daniel’s was the Head Green Coffee Buyer for Stumptown Coffee Roasters and Director of Sourcing for Allegro Coffee/Whole Foods Market. Daniel’s has travelled to over 34 countries sourcing green coffee and tea. He has forged numerous relationships with coffee growers, mill managers and private and public organizations in Latin America, East Africa and the Indo/Pacific.

    He has served on the Sustainability Council for the SCA and the Executive Council for the Roasters Guild of America. He currently serves on the advisory board for Roast Magazine. Brandon Loper’s 2014 Documentary A Film About Coffee features Daniel’s travels to Rwanda as Head Coffee Buyer for Stumptown Coffee Roasters. He has presented at numerous trade events; including SCA Expo in Seattle, Washington, Re:verb in Guangzhou, China and Sustainable Harvest’s annual Let’s Talk Coffee in Panama. His writings have appeared in Roast Magazine, SCA’s Magazine 25, Barista Magazine and Standart Magazine. Daniel’s previously served as a head judge on 5 Cup of Excellence Juries, beginning with his first in Honduras in 2005. In 2015 he was awarded Imbibe Magazine’s Coffee Person of the Year.

    Outside of coffee, Daniel’s is a student of poetry and loves Mountain Biking and cooking. He can’t tell a good joke and is a horrible dancer.

  • Erin Wang, USA
    Erin Wang, USA Cup of Excellence Senior Manager

    Erin was born in Texas and has lived most of her life in California.  She studied Managerial Economics at UC Davis.  In 2007, while in school, she did a coffee internship with the Pacific Coast Coffee Association.  After university she worked for Morgan Stanley, but returned back to coffee in 2011 with Volcafe Specialty Coffee in Petaluma, California.  In 2013, she moved with Volcafe to Honduras working as their specialty project and sustainable manager.  After Honduras, she moved to East Timor for 2 years working with Olam starting and managing their quality control department from zero.  Erin returned back to the USA at the end of 2017, excited to be back and happy to use the great wealth of knowledge she gained to manage the COE program.  Outside of work she enjoys yoga, hiking and traveling.

  • Gary Urrutia, Honduras
    Gary Urrutia, Honduras Field Coordinator

    Gary became part of the ACE team in 2018. His passion for coffee started in 2014, working for Volcafe in Honduras as part of the production department.  Eventually, he joined the purchase management team and dealt with procurement around Honduras. Majoring in Logistics Engineering, his thesis was specialty coffee production feasibility; working in coffee allowed him to further develop his skills and learn every day from experiences in the supply chain from bean to cup. After Volcafe, Gary worked in budget management for the National Institute of Technical Education, but he had on his mind the thought of a former coworker who stated, “once in coffee, always in coffee.” His amazing experiences in coffee provoked a strong desire to come back to this fascinating industry. Now, as a Field Coordinator for COE, based in Honduras but overlooking other origins, Gary enjoys working in operations and logistics. He likes traveling and meeting people from different cultures, as well as eating and Sunday barbeques.

  • Deanna Woodall, USA
    Deanna Woodall, USA Content Coordinator

    Deanna has recently relocated from Ohio to Portland, Oregon. With an Associate’s degree in Visual Communications, this creative foundation provides her with many ways to tackle a project. After college, she worked for a Media House and discovered her passion for web design and social media. She thrives off creating a persona for ACE and Cup of Excellence. She always wears a smile and has pep in her step. Deanna loves the outdoors, hiking, scuba diving, and cuddling puppies. She enjoys the time spent learning all about coffee culture, and experiencing new coffee varieties.

  • Laurie Linn, USA
    Laurie Linn, USA Marketing and Member Liaison

    Laurie joined ACE in 2015. Although she was new to the world of coffee at that time, she has always been a lover of the best coffee she could find. Prior to ACE she worked for a community college in the business department overseeing a variety of projects. At ACE, Laurie works with members and marketing, Her favorite perk of the job is making new connections and friends all around the globe. Laurie loves music, playing the ukulele, painting, drawing and travel…all while enjoying a cup of COE coffee.

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