Discover and Reward

Exceptional Quality Coffee Farmers

Join us at the World of Coffee

Insights from Industry Leaders

  • The vital role of buyers in supporting farmers and the coffee industry.
  • Strategies for differentiating coffee companies in a competitive market.
  • The importance of education and storytelling in selling premium coffee.
  • The benefits of public cuppings and community engagement.
  • Insights into marketing and selling high-priced, high-quality coffees.

Use the code:


and get a discount of $35.00 on your

Ethiopia COE sample set.


The code is valid until Sunday, May 19th.

Valid only for COE Ethiopia Sample sets and

ACE membership renewal.

What we do for

Coffee Producers

Coffee Buyers

Coffee Lovers

Rigorous Juried Cup of Excellence Competitions

Intensive Sensory Educational Training

Certified Coffee Lab

International Marketplace

See what our members are saying:

  • “We have been fortunate to be able to purchase COE winner lots and bring them to our corner of Europe...Sharing these exclusive coffees with other coffee enthusiasts is one of the best parts of our day.”

    Jordan Dabov DABOV SPECIALTY COFFEE - Sofia, Bulgaria
  • "COE has always played a huge role in our company. Our goal is to buy a lot from every auction and attend as many juries as possible. We would like our baristas and customers to enjoy the great quality of COE coffee, both served in our stores as black coffee and by the bag to bring back home."

    Synøve Nesøen KAFFEBRENNERIET - Oslo, Norway
  • “I respect ACE since the top of the specialty coffees are rewarded and available for me to buy. I could not find them if the competition did not exist.”

    Nikos Psomas MOKKA COFFEE - Athens, Greece