Cup of Excellence® – Banner Slider

Cup of Excellence®  ·  2026 Sample Sets

Order your samples
before the deadline.

Cup of Excellence®–awarded coffees are among the rarest in the world. Two origins, limited quantities — order before each program’s registration closes.

Order 2026 Samples →

Discover and reward exceptional quality coffee farmers

Cup of Excellence®  ·  Class of 2026

Six producers. Decades of dedication.
Honoring those who defined what excellence means.

Marysabel Caballero Honduras  ·  Finca El Puente
José R. Monterroso Guatemala  ·  Finca El Morito
Jorge R. Rivera Jr. El Salvador  ·  Finca Santa Rosa
Luis Ricardo Calderón Costa Rica  ·  La Granadilla
Café Orfeu Brazil  ·  Sul de Minas Gerais
Abner Samuel Zavala Nicaragua  ·  El Cambalache & La Esperanza
Meet the 2026 Legends →
ACE Navigation Widget
Upcoming Events

SCAJ 2026 Exhibition · Tokyo

Tokyo Big Sight · 14–17 October 2026 — Cup of Excellence at Booth 3505, daily Legends of Excellence cuppings and brewings, and the Legends live charity auction.

Wed · Oct 14
COE Booth 3505 · Cupping
10:30 amLegends of Excellence
2:30 pmLegends of Excellence
COE Booth 3505 · Brewing
1–2 pmLegends of Excellence
Visionaries Hall Recognition 5:00 pm · SCAJ Welcome Party Ariake Central Tower Hall & Conference · 3rd & 4th Floors
Thu · Oct 15
COE Booth 3505 · Cupping
12:30 mdLegends of Excellence
2:30 pmBrazil COE 2026 competition
COE Booth 3505 · Brewing
10–11 amLegends of Excellence
11:30–12:30PANAMA RESERVE GK — Brewing COE winners
1–2 pmLegends of Excellence
2:30–3:30 pmCAMEL COFFEE CO., LTD — Brewing COE winners
Fri · Oct 16
COE Booth 3505 · Cupping
10:30 amLegends of Excellence
12:30 mdSnow Bean by Cup of Excellence Coffees
COE Booth 3505 · Brewing
10 am–12 mdLegends of Excellence
2:30–3:30 pmSnow Bean — Brewing COE winners
Legends of Excellence Live Auction 1:00–3:00 pm Stage B
Sat · Oct 17
COE Booth 3505 · Cupping
10:30 amLegends of Excellence
COE Booth 3505 · Brewing
10–11 amLegends of Excellence
11:30–12:30BLANK SPACE — Brewing COE winners
1–2 pmRAO Coffee — Brewing COE winners
Become a Member

Join the Alliance for Coffee Excellence

Community
$375

Build Your Network

Great for businesses exploring ACE/COE programs with flexibility to choose favorite sample sets.

Learn More →
Allied
$1,900

Deepen Your Expertise

Includes samples from 3 countries of your choice. Perfect for businesses with specific origin interests.

Learn More →
Benefactor

Champion Excellence

The 2026 Benefactor membership is no longer available for purchase. Please keep an eye on this page — by the end of the year we will announce the full lineup of 2027 competition countries.

Learn More →
EnthusiastFor Individuals
$75

Perfect for passionate coffee lovers, home brewers, and baristas who want to support specialty coffee.

Join Now →
Order Samples

2026 Samples & Auction Registration

Experience award-winning coffees before they go to auction!

Purchase sample sets from Cup of Excellence and National Winners competitions.

✓ COE Sample Sets (top scoring coffees)
✓ National Winners Sample Sets
✓ Auction Registration included
✓ Member-only pricing available

Browse Sample Sets →
Jury Application

Become a Cup of Excellence Juror

Shape the future of specialty coffee

Join our international jury to evaluate and score the world's finest coffees.

✓ Taste exceptional coffees from top producers
✓ Network with global coffee experts
✓ Contribute to farmer recognition
✓ Gain deep origin knowledge through farm tours

Note: Space is limited. Applying does not guarantee placement.

Apply Now →
Legends

Legends of Excellence 2026

Producers Who Changed Coffee And Their Communities Forever

SCAJ 2026 · Tokyo Big Sight · Live Charity Auction 16 October

Latest News

What we do for

Coffee Producers

Coffee Buyers

Coffee Lovers

Rigorous Juried Cup of Excellence Competitions

Intensive Sensory Educational Training

Certified Coffee Lab

International Marketplace

See what our members are saying:

  • “We have been fortunate to be able to purchase COE winner lots and bring them to our corner of Europe...Sharing these exclusive coffees with other coffee enthusiasts is one of the best parts of our day.”

    Jordan Dabov DABOV SPECIALTY COFFEE - Sofia, Bulgaria
  • "COE has always played a huge role in our company. Our goal is to buy a lot from every auction and attend as many juries as possible. We would like our baristas and customers to enjoy the great quality of COE coffee, both served in our stores as black coffee and by the bag to bring back home."

    Synøve Nesøen KAFFEBRENNERIET - Oslo, Norway
  • “I respect ACE since the top of the specialty coffees are rewarded and available for me to buy. I could not find them if the competition did not exist.”

    Nikos Psomas MOKKA COFFEE - Athens, Greece