New e-commerce marketplace gives buyers direct access to Brazilian micro lots

A marketplace for coffees vetted by Cup of Excellence National Jurists launches November 3rd

Through a new partnership with coffee technology company, M-Cultivo, the Alliance for Coffee Excellence (ACE) and the Brazilian Specialty Coffee Association (BSCA), roasters in select geographic areas will now have the opportunity to directly purchase micro-lots that scored at least 86 points by the Cup of Excellence Brazil National Jury but did not move forward to the International Jury in the Cup of Excellence Brazil 2021 competition. In collaboration with the BSCA and ACE, M-Cultivo will offer these 30 unique coffees on an e-commerce marketplace. Designated Brazil Select, these coffees are currently available for sale to buyers in the United States, Canada, and the United Kingdom beginning November 3

The 30 Brazil Select micro-lots curated by the Brazil National Jury will mirror several features that accompany Cup of Excellence winning lots including: farm information & photos, sensory & physical analysis, and storage in a bonded warehouse to assure quality. These Brazil Select coffees will be listed on M-Cultivo’s marketplace for a limited time. Buyers can register now for access to the marketplace, where they’ll be able to purchase coffees by the bag directly on the website next week. Buyers do not have to be ACE members, and will not be bidding on the coffees. The price for these micro-lots is US$4.20/lb FOB,  plus the cost of freight, insurance, and import to their roastery. Preferred importers and exporters have been selected, offering buyers a streamlined purchasing experience. 

“We’re excited to extend our producer services to include this online marketplace where roasters and producers can connect in a valuable way. It’s M-Cultivo’s mission to provide producers with accessible  solutions to improve their business, and we believe this marketplace helps further that goal,” said M-Cultivo founder and CEO, David Paparelli.

This new sales channel for farmers in Brazil will serve as a pilot program for future National Jury scored coffees in other countries next year. The goal of the marketplace is to provide turnkey direct-trade coffees that have been validated by the Cup of Excellence vetting and cupping process. 

“It is our hope that this new market extension will provide yet another avenue and bridge for coffee producers through the empowerment of the decades-long program that is the Cup of Excellence. This partnership is a way for our various institutions to pave yet another road for premium building for coffee producers,” said Alliance for Coffee Excellence Executive Director, Darrin Daniel. 

For this pilot, Sancoffee Brazil will be the exporting partner, handling exportation of all 30 micro-lots. 

Our path in Specialty Coffee has brought us close to ACE and BSCA as part of the COE program and we are excited to collaborate now with M Cultivo. The shared values of innovation and the use of technology to improve market access allow our companies to envision a future in which we can generate a greater impact for all those involved in the coffee chain,” said Sancoffee General Manager, Fabricio Andrade. 

Importers that have already committed to bringing these coffees to roasters include Anthem Coffee Imports in North America, and Falcon Coffees in the United Kingdom.  

Anthem Coffee Imports is honored to partner with this collective of specialty coffee leaders and looks forward to building a bridge between world class coffee producers and discerning roasters in North America,” said Anthem Imports’ Jon Hanson.

Falcon is excited to participate in this opportunity to win recognition and financial reward for those farmers producing exceptional coffees. This new collaboration will allow Falcon to connect its global specialty client base with these outstanding farmers and their coffees, further strengthening ties in one of those most important communities in our coffee world, the specialty community,” said CEO of Falcon Coffees, Konrad Brits.

For registration access and information:



M-Cultivo operates in 12 countries and connects 10,000+ coffee growers through their web-based management platform. Through digital transformation, M-Cultivo helps coffee producers and buyers expand their relationships and strengthen their supply chains. The new marketplace will enable a connection between buyers and growers, giving buyers direct access to high-demand micro-lots. Farmers will receive a premium price and establish new reliable direct relationships with buyers all over the world. The initiative aims to provide better prices, more transparency, and bolster commercial relations in the specialty coffee industry.


About Cup of Excellence®
Cup of Excellence (CoE) is a nonprofit 501c (3) tax exempt organization that owns and manages the Cup of Excellence® competition process, conducts training, testing, research projects and other activities designed to increase the discovery and recognition of handcrafted coffees, high quality farmers and the appreciation of exemplary coffees worldwide. For more information, please visit

About The Alliance for Coffee Excellence

The Alliance for Coffee Excellence (ACE) is a nonprofit 501c (6) tax exempt organization dedicated to the discovery, appreciation, and reward for top quality coffees. Its mission to support excellence in coffee includes trading and auction activities that result in the development of higher incomes and sustainable economic development for its partner coffee producing countries. ACE conducts transparent auctions rewarding individual farmers who work hard to produce exemplary coffees including Cup of Excellence® competition winners, Private Collection Auctions and others that meet its requirements. ACE also conducts cuppings, marketing, events, training, and other activities designed to increase understanding, appreciation, and premiums for exemplary coffee worldwide. ACE enjoys a global membership of top tier coffee companies.  For more information visit

Anna Abatzoglou, Cup of Excellence

[email protected]

Amanda Paparelli, M-Cultivo

[email protected]

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