Doctor Jaime Riera Menendez, owner of Miralvalle farm, whos coffee tradition comes from 3 generations is the one in charge of the managing and working the farm. He is a Gastroentorological MD whose parents make him feel the love for coffee cultura.
This farm is Rainforst certified, which means it accomplish all production and labor requirements.
Miralvalle Farm is located at Ilamatec Mountain Range, at an altitude of 1650 masl, closet to Santa Ana volcano.
That region is very special for special for coffee growing because of its climate and its soil. The raipness of the cherry is slow which makes gives the coffee very special flavor and aromma characteristics.
Gracefully located at Potrero Grande Arriba almost at the top of the Santa Ana Volcano, Miralvalle farm enjoys a breath-taking view, climate, rainfall and the care of her owner. Jaime Riera is a gastroenterologist and also a coffee producer. He inherited this farm from his mother, Marta Dolores Menendez de Riera a few years ago, and together they still supervise all the work. This farm was bought by his late father, Amadeo Riera y Solsona more than 20 years ago.
Some of the cultural practices they develop at the farm are the continuous pruning of the coffee and shade trees, weed control, replanting and renewing the farm, all of this work using traditional methods. Also, because of the high altitude in which Miralvalle is located the farm ripens slowly, and this year they had to wait until February to harvest appropriately when the farm had evenly ripened. Finding workers around this area is very difficult because people migrated to the lower parts since the eruption of the Santa Ana volcano in 2005. Only 2 people live at the farm, the manager, Francisco Recinos and his wife, but for the harvest, they employ around 70 selected pickers from the surrounding areas, and pay them almost 40% above the legal wage.
Jaime thinks the reason why this farm was awarded this year is the excellent quality of the Bourbón variety, also its altitude and location. He is highly motivated to keep up with the optimum harvest and sorting processes to improve the quality each year. He thinks the key to this is motivating the people that work the farm, teaching them the importance of their role, and improving the benefits for everyone involved.
|Farm Name||Miravalle (2012)|
|Farmer/Rep.||Jaime Ernesto Riera Menendez|
|Size (30kg boxes)||46|
|Program||El Salvador 2012|
|Aroma/Flavor||peaches, cherry, blackberry, raspberry, orange, passionfruit, melon, pineapple, sugar cane, floral, mango|
|Other||space fruit, intense aroma, clean and soft, well-balanced|
|Coffee Growing Area||-1|
|Auction Lot Size (lbs.)||3042.35|
|High bidders||Mercanta The Coffee Hunters for Fonte Coffee Roasters (USA), Dutch Barista Coffee(NL), Caffè Cataldi (FR), Has Bean Coffee (UK), Melbourne Coffee Merchants (AUS), James Gourmet Coffee (UK), Origin Coffee Roasting (SA) and Ristretto Coffee Roasters (AUS)|