86.53
LA HERMOSA
ACATENANGO VALLEY, GUATEMALA
Cup of Excellence Microlot:
Variety: Natural Blend, Geisha 50% and Pacamara 50%
Farm size: 180 Ha.
Microlot size: 14 bags of 69 Kg.
Altitud: 6,500 Ft.
Certifications: Cup of excellence, Cafe Practices, Acatenango Valley Regional
Prize, Acatenango Valley Denominación de Origen
About us
A) Who are we not?
We know it is unconventional to start an introduction saying who we are not
instead of who we are, but we want you to know that we are many things but
conventional.
Let’s start sharing some important points:
• Coffee is not a simple business for us, it’s a family affair
• We are not new at growing coffee, but we are open to innovate and
experiment new things because it can make us more efficient and helps us
to discover new flavors.
• We don’t see ourselves as an isolated farm; we are part of the coffee
ecosystem, which generates economic income for half a million people in
Guatemala.
• We don’t have clients; we have friends who enjoy buying our coffees and
taking the best out of them.
B) Story
Coffee dreams
Born and raised amidst coffee plantations and a parchment warehouse at home,
Max Pérez always had the idea of starting a coffee business himself.
In 2010, the opportunity came up. The time to “make the coffee dreams come
true” arrived with a lot of family effort and a clear idea in mind: develop a
specialty coffee farm that would blend tradition and innovation to supply its
customers with amazing coffees, while having a positive impact in the society.
And so, the adventure started!
The one
After evaluating the potential regions to land this project, Acatenango came
across as “the one”.
Why? Well, when you have two beautiful volcanoes towering a piece of land that
has perfect altitude and mineral-rich soils, doubt immediately turns into certainty.
Acatenango is definitely a blessed region, home to great farms, tasteful coffees
and dedicated coffee growers who love and enjoy what they do. No wonder why
it is one of the only two denominations of origin in Guatemala that have been
recognized to protect outstanding coffee regions.
Then…
After acquiring the land in 2010, the project started to take shape. The team was
formed and the family experience added to an innovative vision facilitated the
decision on what varieties and cultivars would be planted, the type of shade trees
to be used and other technical needs that had to be met.
From the selection of the seeds to the planting, every detail was carefully
supervised in order to guarantee the success of the project. A coffee plantation is
a long-term investment, so certainty and care in every step are crucial.
…and now
The farm is divided in thirteen plots in full production, featuring traditional
varieties as pache, typica, caturra, and bourbon, as well as the trendy
maragogype, pacamara and geisha.
Quality doesn’t come by chance, so all our coffees are carefully hand picked and
processed following the best practices for the washed, natural, and honey
methods… for now.
The quality of our coffees has been rewarded with different national and
international prizes in the past years, including the Cup of Excellence auction
program. Of course, the job doesn’t stop here. We keep moving towards
innovation and improvement.
C) Philosophy
Everyone needs to believe in something.
We believe that a thriving coffee sector can only be achieved if we all grow
together, so we are committed to try, learn and share.
Here we share the pillars of our daily work:
MISSION
Transform our clients into friends, apply changes looking for continuous
improvement, and share the lessons learned so that we all grow together.
VISION
The quality of our coffee is recognized and rewarded worldwide, and we support
the sustainability of the sector by innovating and sharing value from experience.
4) Awards
The quality of our coffees has been rewarded with different national and
international prizes in the past years. Our achievements are also yours.
Cup of excellence: 2013, 2015, 2017, 2018
Acatenango Valley Regional Prize: 2015, 2016, 2017, 2018
Rank | 27 |
---|---|
Farm Name | La Hermosa |
Farmer/Rep. | Perez Ríos, Max Fernando |
Altitude | 6000 - 7000 |
Country | Guatemala |
Year | 2018 |
City | Chimaltenango |
Region | Acatenango |
Program | Guatemala 2018 |
Month | - |
Aroma/Flavor | Grapefruit, caramel, wine, red apple, chocolate, mandarin, vanilla, grape, mango, cherry, butterscotch, chocolate |
Acidity | Citric, orange, tartaric |
Other | Syrupy, smooth, caramel, chocolate, well balanced, juicy |
Processing system | Natural |
Variety | Pacamara |
Auction Lot Size (lbs.) | 881.27 |
Kilos | 399.74 |