Guillermo Magana worked at the age of 20 in the extinct Salvadoran Coffee Company as a security guard, while working there he was able to learn about varieties and coffee growing in general. Although he is native of Metapan, Guillermos family was not in coffee business, he is the first generation of coffee growers and he loves to be an agri-businessman. Guillermo also oversees a small local business in Metapan that sells cereals, grains, fertilizers, etc. A while ago, Guillermo was going to Ocotepeque in Honduras with a friend, and suddenly his friend told him about a property on sale, this happened almost nine years ago. So he went to see it with him and told the owner that on his way back they were going to talk about business, and thats what it happened. When he was returning from Ocotepeque, he bought the farm that very day, by that time the farm was pastureland. Guillermo fall in love with this piece of land, he bought it because it was exactly what he was looking for, the perfect canvas to begin an artwork. The Batalla or The Battle was baptized after the rough access that it used to have during the first stage of establishment. He was driving his pick up truck on the steep and slippery clay soils when some technicians from Procafe saw it and said to him that it was a huge battle against the road so he came up with that name. This coffee plantation has 7 year average coffee trees and he is continuously replanting and adding new areas. In order to participate in CoE, Guillermo harvested during 4 days an area selected because it is the highest point of the farm with very good trees of Bourbón variety only. Guillermo performs normally foliar application and other organic foliar rich in potassium. He fertilizes based on soil analysis minimizing risk of spending money on unnecessary procedures. He applies chicken manure and organic compost every 2 years to keep enough nutrients and quality on his farm soil. Guillermo also planted 2.8 hectares with Pacamara that will enter in productive cycle next year. The technique of pit digging is what he believes in the most; Guillermo is convinced that it is the richness inside these pits that makes the trees so healthy keeping the soils nutrients on proper levels. Guillermos idea is to establish a long term relationship with the buyer directly or through his exporter.
Location: Canton San Miguel Ingenio, Metapan
Coffee varieties: 40% Bourbón, 35% Pacas, 25% Pacamara.
Type of Shade: Copalchi, cypress, ingas, native.
Average Annual Rainfall: 2,600 mm
Average Temperature: 15 ºC
Type of Soil: Clay loam Total Production: (60kg) 237 bags Other land: Cypress forest.
Mill and company where lot was process: Beneficio Margaritas, Metapan.
Fauna: Torogoz, Roadrunners, butterflies, rabbits, agouti, deer, orioles, white-wings dove, etc.
Latitude: N 14º 20 29.4
Longitude: W 89º 18 41.6
|Farm Name||La Batalla|
|Farmer/Rep.||Guillermo Magaña Flores|
|Size (30kg boxes)||16|
|City||Metapán, Santa Ana|
|Program||El Salvador 2007|
|Processing system||Washed , Sun, dried|
|Variety||60% Bourbón 40% Pacas|
|Coffee Growing Area||10.5|
|High bidders||World Coffee Co.,Ltd.|