Cup of Excellence + Siip
Together for better coffee discovery
The world’s best coffees deserve to be understood, not just scored.
For more than two decades, Alliance for Coffee Excellence and Cup of Excellence have worked to identify,
celebrate, and reward the best coffees in the world. Through rigorous evaluation and global collaboration,
this work has helped elevate quality, recognize producers, and create greater transparency across the coffee
value chain.
But for many consumers, exceptional coffees can still feel difficult to find and hard to understand. The gap
between identifying quality and experiencing it in everyday life is still wider than it should be.
We believe that should change.
From recognition to consumer discovery
That is why we are excited to announce our partnership with Siip, a consumer platform designed
to make discovering great coffee more intuitive and accessible.
By simplifying how people explore coffee through taste, Siip helps bridge the gap between quality and everyday
experience. This partnership represents a meaningful step toward making the standards built by Cup of Excellence
more visible, more useful, and more actionable for coffee drinkers everywhere.
Making exceptional coffee easier to understand
For consumers, the signal is simple: when a coffee is a Cup of Excellence winner, it represents exceptional
quality. But the story goes deeper than the cup.
It also means the producers behind that coffee are being recognized and rewarded for their work, often building
stronger relationships with roasters and buyers who deeply value quality, transparency, and long-term impact.
With Siip, more people will be able to discover these coffees, learn about the producers behind them, and connect
their personal taste preferences with coffees they will genuinely enjoy.
For ACE members
If you are an ACE member, your brand will be visible in Siip automatically.
- A dedicated profile will be created for your brand.
- An ACE Member badge will be displayed to highlight your alignment with Cup of Excellence values.
- Your brand will be periodically featured inside the Siip experience to increase visibility with engaged consumers.
No additional setup or integration is required.
Looking ahead
Over time, this partnership will help create:
- Greater visibility for quality-focused brands.
- Clearer pathways for consumers to explore Cup of Excellence coffees.
- Stronger connections to the producers behind each cup.
Our mission remains the same: to recognize and reward excellence in coffee. With Siip, we are working to extend
that mission, ensuring that more consumers can discover, enjoy, and support the coffees and people that define it.
Here’s to great coffee, deeper connection, and more recognition for the producers behind every cup.
Explore more with Siip
Download the Siip app and start discovering coffees matched to your taste.
Scan the QR code or click the store button for your device.
