Histroy Seven years ago, the Sertao Group acquired SITIO ROLA MOCA specifically to grow specialty coffees. Maria Lucia Junqueira Pereira is a member of APROCAM, an association that gives priority to specialty coffees production and commercialization (www.aprocam.com.br), and a member of COCARIVE (www.cocarive.com.br).
Coffee processing system
Coffee has always been picked manually because of the farm's topography, and on cloth for the coffee not to lose its quality. After the beans are picked, they are transported to Fazenda Santa Lucia, which also belongs to the Sertao Group, where they are washed, pulped and spread out to obtain a high quality product. Subsequently the beans are place in the drier and then to rest in bins, they return to the drier and at 10.5% humidity are transferred to the permanent bins, where they remain for 30 days. Lastly, they undergo their final processing and are deposited in the Cooperative - COCARIVE - where the coffee final standard classification is determined. Concern with quality The continuous search to improve the beans and the cups standards is a priority of the farm. All coffee lots are cupped and monitored year after year. Traceability is indispensable not only to understand the property and the product but also to arrive at decisions concerning replacing a plantation and the choice of coffee varieties that will be planted.
|Farm Name||Serra do Rola Moça|
|Farmer/Rep.||Maria Lúcia Junqueira Pereira e outros|
|Country||Brazil Pulped Naturals|
|Size (30kg boxes)||47|
|City||Carmo de Minas|
|Program||Brazil Pulped Naturals 2005|
|Processing system||Pulped Natural|
|Coffee Growing Area||10|
|High bidders||Andronicas Coffee Co Ltd for Fortnum & Mason of Piccadilly|