Fee for Non-Member: $1345 USD
COE Members: $1100 USD

Hosted by Brewing Gadgets UAE

WHEN: Febuary 9th – 12th, 2020
WHERE: DMCC Coffee Centre
              Jebel Ali Free Zone, Dubai, United Arab Emirates

INSTRUCTOR: Scott Conary, COE Head Judge

Member discount available! Join us or log in here


The Alliance for Coffee excellence in proud to announce we are conducting a SET course in Dubai. The course will be hosted and sponsored by our friends at Brewing Gadgets. The course will be held at the state-of-the-art training facility inside the DMCC Coffee Centre

The Dubai SET class will be instructed by Scott Conary. As Owner of award-winning Cafe’s in Chapel Hill, NC (USA), along with his wholesale roastery, Carrboro Coffee Roasters; Scott has had many opportunities to travel, teach and learn about coffee production, process, selection, roasting, retail and quality trends for the last 20+ years. He is an active educator in the industry in most all disciplines and consults for cafes and businesses nationally and around the world for technical skill, knowledge, and competition. He serves as a World Coffee Events Representative and Certified Head Judge for the World Coffee Championships for the last 15 years and is also an instructor for the WCE Judge Certification program.  Scott sits on multiple WCE and SCA Committees and has been active as a member of the CQI Coffee Corp. He has been involved in the Cup of Excellence Program since 2007 and a Head Judge for the last 5 years.


Over the four-day course you will participate in:

  • In-depth lectures and discussions on COE, what is specialty coffee and what makes COE coffee unique.
  • Various sensory exercises designed to help you grow in how you perceive and understand aroma and taste. These exercises will be the start of learning to calibrate with the group.
  • Tastings designed to demonstrate the importance of correct cupping procedure and the effects of different variables on cup profile.
  • Tasting common defects in coffee.
  • Learning about the COE method for scoring coffee.
  • Calibrating with a diverse group of cuppers over multiple cupping sessions.
  • Introduction and discussion around COE’s unique way of evaluating cuppers skill and confidants.
  • A test designed after the program COE uses to select National Jury members.

Classes will begin at 9:00 and finish between 4:30pm and 5:00pm with an hour break for lunches, which will be provided. Be prepared to experience Cup of Excellence (COE). You’ll cup many different coffees, processes and cultivars, practice logistics and cupping protocol of a COE cupping and take an exam just like National Jury sensory professionals. This will show you how you are calibrated with the rest of the jury as well as your sensory confidence with samples that are representative score.

The first two days we focus on COE cupping, the protocol of identifying qualities, identifying common flavor attributes, scoring and a common language. We then will advance to expose all participants to technical approach on our quality variables, different varietals and some common defects. Sessions include lab, lecture and active discussions. We will also provide coffees from other countries for you to taste and learn; processed naturals and honeys/pulped naturals & varieties, etc.

The third day will be filled with multiple cupping and calibration sessions. The fourth day of the class will be the “test” with three cuppings back to back.

We’ll be actively standing during cupping and seated for discussions so please wear comfortable clothing and shoes. Absolutely no use of perfume or cologne allowed. Lunches to be provided.

Please bring with you a notebook and if you like, samples of your roasted beans. You’ll have the opportunity to see other coffees from other attendees.

At the beginning of the class you will receive a COE cupping spoon and an apron along with other fun things. Upon completion of the class you will receive a certificate of completion signed by your instructor.  Within three weeks’ time you will receive an email containing the results of your testing. The information you receive will be in the same format as those who undergo national jury testing.

This experience is intended to share with you the Cup of Excellence program, improve your cupping and sensory evaluation skills and to share with others in a jury setting. This is the best way to learn and calibrate your sensory skills. Thank you for joining us



Since 2011, Brewing Gadgets have been bringing the true experience of third wave coffee in the United Arab Emirates and the Middle East. The company has been offering an extensive range of ingenious products, equipment, tools and accessories that are pertinent to creating the perfect brew and specialty coffee experience.

Over the years, Brewing Gadgets have curated for the true coffee lover an unparalleled selection of the best coffee gadgets in the specialty coffee industry such as espresso machines, grinders, barista tools, manual brewing devices and other paraphernalia. It is currently the authorized UAE distributor of world-renowned coffee brands such as Victoria Arduino, Nuova Simonelli, Hario, Acaia, Brewista, Aeropress, Chemex, Toddy, Baratza, Pullman, Rhino Coffee Gear and many more.

Brewing Gadgets have also been an advocate in giving back to the coffee community — the company has been an active participant in many of the local coffee related events in the United Arab Emirates.

Additionally, the company has been supporting local customers and industry professionals in their coffee related programs. To date, Brewing Gadgets have had the honor of organizing the first-ever Q-Grader Certification Program in the Middle East as well as hosting the first-ever Coffee Science Certificate Program in the region.


Address and Contact Details
Shop 1, EMR 25 Emarati Cluster Building
International City, Al Warsan

P.O. Box 125813 Dubai, United Arab Emirates

Phone: +971 4 4474261 | Mobile: +971 50 4811546
Email: [email protected]
Visit our website:




All SET courses require a minimum of 8 students to register in order for the class to run. Once you have registered for the course, we will send you updates on the status of the class and how registration is proceeding.

SET Courses are eligible for a 100% refund up to 31 day before the start of class. Between 30 and 16 days before the start of class the courses are eligible for a 50% refund. From 15 days prior to the start of the course it is nonrefundable, unless the course is cancelled by ACE. Refunds Requested over 90 days after the initial date of purchased will only be issued in the form of credit for future purchases on the ACE website.

If students are late or do not show up for class ACE cannot ensure their cupping data will be included in group discussions, calibrations, or post class reports.

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Thank you for your inquiry. We will do our best to respond to you within 24 hours.

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